FOR IMMEDIATE RELEASE

Dried Fruits Packaging by Mohsen Koofiani

Mohsen Koofiani introduces "Hernuta Day," a captivating adventure in dried fruits packaging, featuring the unique character of Mr. Hernuta. The design aims to evoke a sense of excitement and energy through its imaginative portrayal of nuts and their adventures. The project, realized in Shiraz, Iran, from October 2022 to March 2023, has garnered attention for its innovative approach to packaging design.

The standout feature of "Hernuta Day" is the character of Mr. Hernuta, who embarks on thrilling escapades with nuts, creating a whimsical and engaging narrative for consumers. The packaging, crafted from three-layer OPP material, showcases white backgrounds with real product images, complemented by black and white fantasy illustrations, delivering a unique visual experience.

Each package tells a dynamic story of adventure, conveying the energy and happiness associated with consuming nuts. The designs, drawn manually with a pencil and executed with a black pen, incorporate creative elements such as wheels, cameras, and lights, adding an element of surprise and delight for the viewers.

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