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Pavanpet: Pet Foods Packaging Design

Mohsen Koofiani's Pavanpet packaging design, inspired by the simplicity of animal life, has been awarded the prestigious Bronze A' Design Award in 2024. The design, which aims to create a better visual connection with the viewer, features simple and uncomplicated images, uniform colors with high contrast, and characters that strengthen the relationship with the viewer.

The packaging, made using matte three-layer packaging with aluminum and rotogravure printing method, measures W: 200 mm, H: 400 mm, D: 80 mm. The project, which started in December 2022 and finished in March 2023 in Shiraz, Iran, underwent extensive field research to evaluate the reaction of viewers towards the design, resulting in a more positive response compared to real animal photos.

Mohsen Koofiani, an accomplished designer, illustrator, and character designer, is known for his imaginative and detailed designs. His love for cartoons and fantasy worlds is evident in the Pavanpet packaging, which creates a special visual connection and aims to bring joy to pet owners and their beloved animals.

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