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Laurent Hainaut wins Golden at the prestigious A' Packaging Design Award with Buchanan's Red Seal Branding and Redesign.

Laurent Hainaut's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Golden A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Buchanan's Red Seal Branding and Redesign” by Laurent Hainaut has been distinguished with the golden award status at the prestigious A' Design Awards for the year 2020, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Golden A' Design Award not only underscores the exceptional design and conceptual prowess of the Buchanan's Red Seal Branding and Redesign but also emphasizes the influential role of Diageo in elevating standards within the packaging domain.

The visionary behind “Buchanan's Red Seal Branding and Redesign” Laurent Hainaut, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Buchanan's Red Seal Branding and Redesign” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Buchanan's Red Seal Branding and Redesign

forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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