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Qiong Niang Baijiu Packaging

EvanChen presents the Qiong Niang Baijiu packaging, drawing inspiration from the mountains and culture of Qionglai. The design features abstract graphics overlaid using thin special paper, creating an image of Qionglai's local Tiantai Mountains, reflecting the region's cultural significance.

The packaging showcases Qiong wine, a National Geographical Indication product of China, known for its soft and mellow taste derived from the local mountain, water, and climate conditions. The design incorporates layers of paper to create a unique texture and feel, enhancing the consumer experience.

Completed in Suzhou, the project is set to be finished by October 2021, and the design has been recognized with the Bronze A' Design Award for Packaging Design in 2022.

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