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Introducing Snow Time Wine by EvanChen

EvanChen introduces Snow Time Wine, a modern yellow wine designed for Guyue Long Shan, blending tradition with innovation. Inspired by the concept of enjoying slow times, this new product captures the essence of yellow wine through its unique packaging and design.

The Snow Time Wine project was launched in Shaoxing in July 2020, combining Chinese yellow wine culture with the local city culture of Shaoxing. The bottle label illustration depicts the yellow wine brewing process, incorporating elements of time, lake water, glutinous rice, and snowflakes to expand the image of Huangjiu.

Standing out with its thin packaging using pulp press film and an indentation process, Snow Time Wine offers a unique tactile experience, appealing to younger consumers while paying homage to tradition. The glass bottle model development, paper embossed hot stamping, and solid wood and cork combination showcase the meticulous realization technology behind this innovative design.

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