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EvanChen's Idun Red Heart: A Testament to Creativity and Innovation

EvanChen introduces Idun Red Heart, a unique apple juice design inspired by the Goddess of Youth. The design features a label that showcases hollowed-out apples, revealing the red apple juice beneath, symbolizing the natural properties of the apples. With no additives, the juice is rich in anthocyanins and nutrients, making it a standout product in the market.

The design team, including EvanChen, ZimingGuo, FanZhang, YifanTao, TianDong, SibuWang, ChengbinWang, and MinFang, worked meticulously to realize the intricate label, using fine drawing and craftsmanship to convey the essence of the product. The design also pays homage to the illustrations of artist John Bauer, incorporating the beautiful apple-growing environment into the overall aesthetic.

Idun Red Heart is the recipient of the Silver A' Design Award in 2022, a testament to its outstanding expertise, innovation, and remarkable level of excellence. The design stands out for its strong technical characteristics and splendid artistic skill, evoking positive emotions and amazement among consumers.

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