FOR IMMEDIATE RELEASE

Chiang Hu: A Fusion of Tradition and Modern Expression

EvanChen introduces Chiang Hu, a neo Chinese-style single sorghum baijiu, fermented and distilled with Daqu and a touch of Valencia orange peel, offering a light citrus aroma and a smooth, sweet finish. The bottle features elaborate engravings of birds and the landscape of China's Fenhe River, symbolizing lofty aspirations and traditional roots.

Located in Luliang Distillery, the Qinghu Distillery utilizes Huzhou Brewing Technology, integrating Lu Liang area's intangible cultural heritage brewing techniques to create a unique blend aged for 1.5, 3, and 5 years. The packaging boasts a natural anti-collision design, eliminating the need for foam packaging.

The project commenced in Suzhou on New Year's Day, 2021, and was awarded the Silver A' Design Award in 2021 for its outstanding creativity and technical excellence.

EvanChen, a designer, lecturer, and design founder, holds a Master's degree in Art and Design from Suzhou University and has received numerous accolades, including the Platinum Award at the MUSE Design Award and the Hanover iF Industrial Design Award. With a strong background in visual communication and a track record of serving renowned enterprises and institutions, EvanChen's work continues to push the boundaries of design and innovation.

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