FOR IMMEDIATE RELEASE

Revolutionizing Yellow Wine Packaging

EvanChen introduces "Snow Time," a groundbreaking packaging design for Guyue Longshan's yellow wine, blending tradition with modernity to captivate younger consumers.

The design draws inspiration from the essence of yellow wine, incorporating abstract snowflakes to symbolize time, water, and glutinous rice, complemented by illustrations of local landscapes.

The 210mm*80mm*80mm glass bottle features a paper seal at the mouth, simulating the dynamic opening of yellow rice wine, enhancing the ceremonial experience.

The Snow Time Wine Experience

Upon receiving Snow Time Wine, customers will interact with a specially crafted pawn paper bottle sticker, unveiling the cork to savor a glass of aged yellow wine and embrace the concept of "Slow Time."

Challenges and Research

EvanChen overcame the challenge of bridging traditional brands with emerging markets, guiding the packaging design to appeal to a wider consumer base. The design is a fusion of Chinese yellow wine culture, local Shaoxing city culture, and the yellow wine brewing process, expanding the image of Huangjiu.

About EvanChen

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