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Giovanni Murgia's Visionary Label Design for Pinna Olive Oils

Giovanni Murgia, in collaboration with the Fratelli Pinna brand, has unveiled a groundbreaking label design for Pinna Olive Oils. The design draws inspiration from the innovative work of Sardinian designer Eugenio Tavolara, reflecting the values of family, territory, and innovation that define the brand. The minimal and clean appearance of the label, characterized by high contrast, captures the essence of the brand's vision.

The label and bottle are seamlessly integrated, achieved through the utilization of sleeve technology, offering design flexibility and high-quality prints that bring out vibrant colors and sharp details. The Moresca type bottle, with its unique square shape and glass-green color, perfectly complements the contemporary yet rooted design.

Through meticulous research and creative prowess, Giovanni Murgia and the design team, including Viola Orgiano and Max Turrini, have successfully rejuvenated the image of Fratelli Pinna, infusing it with a contemporary aesthetic while staying true to the company's core values.

The project, which commenced in Sassari in October 2022 and concluded in February 2023, involved in-depth research into the works of Eugenio Tavolara, particularly his approach to craftsmanship in relation to Sardinian identity. The label's illustrations depict bucolic scenes of olive harvesting, creating a continuous landscape that extends across the collection, emphasizing continuity and collectibility.

Giovanni Murgia's innovative label design for Pinna Olive Oils has been recognized with the prestigious Bronze A' Design Award in 2023, highlighting its outstanding creativity and contribution to the enhancement of quality of life. This visionary design authentically embodies the brand's values, making it a true testament to the fusion of tradition and innovation.

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