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Cera Una Volta Wine Label Design

Giovanni Murgia's Cera Una Volta wine label design is a captivating representation of a fairytale, adorning the golden-hued wine in a transparent burgundy bottle. The label features an illustration of a young girl and her swallow friend, symbolizing the lightness and dreamlike nature of the wine. This unique concept sets it apart from traditional wine labels, offering a touch of magic and storytelling.

The label, made from coated paper with a fabric-like texture, enhances the tactile experience, while the box, housing three bottles, complements the label design. The project, initiated in June 2019 in Sardinia, was completed in December 2019, with the wine hitting the market in January 2020.

Inspired by Antoine de Saint-Exupery's "The Little Prince," the design journey involved extensive research and creative challenges to craft a unique, expressive, and personal packaging that narrates the story behind the wine. Giovanni Murgia's dedication to storytelling through design has earned him the Golden A' Design Award, recognizing his exceptional creativity and vision.

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