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Innovative Wine Label Design by Giovanni Murgia

Giovanni Murgia unveils The Sands Wine Labels, drawing inspiration from the sand and sea movements. The labels, crafted with embossing and metallic paper, offer a tactile and visual experience, distinguishing each wine. The design reflects the winery's mission and the unique characteristic of the vines growing on sea sand near the coast.

The concept of the labels starts from the unique characteristic of the wines: the sand. The embossing technique captures the designs on the sand of Zen gardens, creating a distinctive tactile effect. The labels are divided into two sections, with a natural paper for embossing on top and a metallic paper at the bottom, adding color and personality to the design. When placed together, the colored element becomes the link between them, forming a unique and cohesive design.

Measuring 83x130 mm, the labels are divided into two sections with different papers: a natural paper on top and a metallic film at the bottom. The design aims to provide a tactile effect when the bottle is held, with the embossing and natural texture of the paper. The visual impact is achieved through the distinct colors that differentiate each label, creating a cohesive visual representation when placed together.

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