FOR IMMEDIATE RELEASE

Jaya Beach Tennis: Corporate Identity Design

ARBO design introduces Jaya Beach Tennis, a strategic corporate identity design aimed at filling market gaps and promoting the sport of beach tennis. The project, which commenced in February 2022 in Brazil and China, culminates in July 2022, with production set to take place in China. The design draws inspiration from urban living and the energy of the beach environment, incorporating elements of city architecture, graffiti, fashion, and vibrant natural colors. Jaya Beach Tennis stands out for its accessible performance and innovative look, offering technical and aesthetic quality.

The Jaya Beach Tennis rackets are crafted with a steel frame, synthetic or natural rubber grip, and strings made from a combination of synthetic fibers. The design specifications include product dimensions of 260 cm width, 500 mm length, and 22 mm depth, with a weight of 330 g. The project involved extensive research, including desk field, focus groups, consumer insights, and trend mappings, to bring innovation and differentiation to the market. The design team overcame creative and technical challenges to develop a unique verbal and visual identity, tailored to the beach tennis universe.

ARBO design's Jaya Beach Tennis not only serves as a strategic market positioning tool but also offers a tactical and operational role in product development. The design interacts with users through a visual language, catering to the needs of beach tennis players, sports enthusiasts, and those embracing an active lifestyle. The project has been a collaborative effort, involving the expertise of Valkiria Pedri Fialkowski, Daniel Kröker, Talita Gabriela Manchur, and Eduardo Timm, who have contributed to the success of this innovative corporate identity design.

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