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Blackandgold Design (Shanghai) Co., Ltd. wins Bronze at the prestigious A' Packaging Design Award with Plant Selected Beverage.

Blackandgold Design (Shanghai) Co., Ltd.'s groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Plant Selected Beverage” by Blackandgold Design (Shanghai) Co., Ltd. has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2022, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Plant Selected Beverage but also emphasizes the influential role of Yili Group in elevating standards within the packaging domain.

The visionary behind “Plant Selected Beverage” Blackandgold Design (Shanghai) Co., Ltd., has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Plant Selected Beverage” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Plant Selected Beverage

Plant-based beverage is quite popular among consumers and the market has become highly homogeneous. Blackandgold faced the challenge on how to create differentiation in the market and enhance customer perceived value of soy milk. Compared with the numerous traditional plant-based beverages that usually communicates the ingredients and authenticity in a busy and conventional way, Plant Selected uses the minimalism packaging to convey the core benefit 6g protein per 100ml very clearly as well as to catch consumers attention on shelf.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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