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Shangri La: Red Wine Packaging Design

Pufine Creative unveils "Shangri La," a series of red wine packaging designs inspired by traditional Oriental ink painting. The collection, consisting of three distinct products, draws creative inspiration from the winding growth posture of old grape trees and the mottled traces of years, symbolizing the quality of a good wine. The design aims to interpret the traditional culture of the East, expanding cultural boundaries and blending tradition with innovation.

The series features three products, each incorporating ink shading to represent the natural texture and rhythm of wine flow, akin to the winding and tough trunk of an old vine. Additionally, the products are combined with animals from the producing area, with the colorful butterfly representing air, Pisces symbolizing water, and the pika representing soil.

Utilizing kapok paper with a rough texture, the wine label is crafted using convex technology to mimic the rough texture of an old tree surface. The design specifications include a length of 300mm, width of 90mm, and height of 90mm.

From the texture of traditional Oriental ink paintings, the design presents different forms, resembling the natural flow of red wine and the trunk of a vine. The products can be displayed individually or as a series of combinations, aiming to evoke people's protection and inheritance of traditional art and the ecological environment.

The project commenced in October 2019 and is set to be completed in August 2020. The red wine series originates from high-altitude areas, with the pure air, water, and soil creating a high-quality ecological environment. The wine is made from the fruits of old grape trees, with the older trees producing higher-quality wine.

One of the main challenges of the design was creating the texture of grape trunks on eco-friendly kapok paper. This was overcome using concave pressing and bulging technology to achieve a realistic tree trunk texture on the paper.

Pufine Design, established in 2012, is a comprehensive brand design agency focused on discovering brand opportunities to drive design. The agency has won over 20 professional awards at home and abroad and is composed of professional brand consulting and original design teams, offering complete and efficient brand-building solutions.

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