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Altitude Series: A Wine Label Inspired by Shangri-La

Pufine Creative proudly presents the Altitude Series, a wine label inspired by the mystical Shangri-La. The design draws inspiration from the "Treasure Map" in mysterious legends and adventure movies, reflecting the unique geographical location and natural environment of Shangri-La.

The Altitude Series stands out as a treasure-producing area for wine, featuring high altitude and low latitude. The design utilizes an "altitude map" to reflect the theme of the product, with coordinates and figures of the altitude implying the quality and grade of the wine, encouraging users to explore and discover the secrets of the treasure.

The label is produced using a special paper for UV printing, creating different light refraction effects and a sense of improved product quality. The three colors of the label correspond to the local environment, with the slightly convex golden coordinates indicating the altitude and representing different grades.

The project began in Wuhan in June 2021 and was completed in August 2021, with the launch scheduled for October 2021 in China. The Altitude Series has been recognized with a Silver A' Design Award, showcasing outstanding expertise and innovation in packaging design.

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