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Ecological Journey Gift Box: Honoring Shennongjia's Natural Beauty

Pufine Creative's Ecological Journey Gift Box is a testament to the rare honey from the world's best-preserved Shennongjia natural ecological reserve. The design is inspired by a natural "Ecological Journey," with bees serving as the "nature guide," leading individuals to appreciate and embrace the local culture and natural scenery. The packaging showcases traditional Chinese paper-cut art, featuring the region's most rare and endangered first-class protected animals, emphasizing the theme of caring for the homeland.

The packaging materials, made from a slightly rough texture of the original ring of wood paper, align with the product's ecological characteristics, reflecting the natural environment. Measuring 300mm in length, 220mm in width, and 80mm in height, the design not only reflects the scarcity of the product but also serves as a local geographical identification product, boasting high collection and gift value.

Completed in 2019, the Ecological Journey Gift Box participated in the Wuhan International Design Biennial, where it clinched the gold prize at the "Hubei Geographical Indication Product Contest." The design aims to distinguish itself from ordinary honey products by using the five most precious first-level protected animals in Shennongjia as visual elements, reflecting the local natural culture and serving as guardians of local cultural and natural resources.

The design's use of rough grass and wood paper on the packaging material represents the concept of nature and environmental protection. The outer box can be repurposed as an exquisite storage box, aligning with the theme of reuse and sustainability.

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