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Ecological Journey: A Gift Box Inspired by Shennongjia

Pufine Creative unveils "Ecological Journey," a captivating gift box inspired by the natural wonders of Shennongjia. This collection of locally produced honey and tea is a celebration of the region's rare plants, endangered animals, and breathtaking landscapes. The design aims to raise awareness about nature conservation and promote sustainable agricultural products.

The "Ecological Journey" gift box stands out with its integration of local treasured animals and scenic spots, painted in three series of natural ecological scenes. The packaging's unique feature allows each side to be a complete picture, enhancing the visual experience and sales combination. Additionally, the use of twine reflects the product's features and reduces packaging costs.

Constructed with ringed grass, wood paper, and golden carpet paper, the packaging materials align with the natural, plain, and environmental characteristics of the original ecological products. The dimensions of the gift box are 240mm in length, 80mm in width, and 140mm in height.

Pufine Creative's "Ecological Journey" project commenced in September 2019 and was completed in December 2019. The design process involved extensive research on local natural resources, expressive methods, and materials to reflect product characteristics. Overcoming creative and technical challenges, the team successfully combined nature, culture, and product themes to enhance the consumer experience.

The "Ecological Journey" gift box has been recognized with the prestigious Silver A' Design Award in 2021. This accolade highlights the design's outstanding expertise, innovation, and remarkable level of excellence.

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