FOR IMMEDIATE RELEASE

Gui Ba Fang: A Symbol of Tang Dynasty's Cultural Legacy

Pufine Creative proudly presents Gui Ba Fang, a Baijiu packaging design that pays homage to the rich cultural heritage of the Tang Dynasty. Drawing inspiration from the era's open and prosperous history, the design intricately weaves traditional calligraphy, seal cutting, and Dunhuang frescoes to elevate the product's cultural significance and thematic essence.

Embodying the essence of the "Culture of The Great Tang Dynasty," Gui Ba Fang reflects harmonious development and national peace, encapsulating the artistic and cultural values of oriental aesthetics. By seamlessly integrating the histories, art, and culture of the Tang Dynasty, the packaging exudes a profound sense of tradition and heritage, symbolizing the company's commitment to preserving and promoting traditional culture.

The meticulous realization of Gui Ba Fang involves the use of symbolic elements such as the color of the emperor's costume, an exquisite depiction of the Emperor entertaining guests, and an octagonal ceramic bottle, all of which convey cultural narratives in an artistic manner. The design specifications include a gift box size of L 280mm* W 155mm * H 110mm and a bottle size of D 78mm * H 233mm, showcasing the attention to detail and craftsmanship.

Furthermore, the design's interaction with customers extends beyond aesthetics, aiming to spark curiosity and admiration for the history, traditional culture, and art of the Tang Dynasty. It is envisioned to be integrated into commemorative activities, tourism, art exhibitions, and museums, amplifying its cultural impact and significance.

The project, which commenced in December 2021 and concluded in June 2022 in Wuhan, culminated in the launch of Gui Ba Fang in China in July 2022, marking a significant milestone in the preservation and promotion of traditional Chinese culture through innovative design.

Overcoming creative, technical, and research challenges, Pufine Creative has successfully crafted a Baijiu packaging design that not only enriches the product's connotation and quality but also serves as a testament to the continuous protection and inheritance of traditional culture. The design was awarded the Bronze A' Design Award in 2023, recognizing its outstanding creativity and contribution to the enhancement of quality of life.

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