/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 14 NOVEMBER 2024, 11:40 UTC+1
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CHINA -- /DESIGN/newswire -- Nov 24, 2023
Wuhan, China - Pufine Creative unveils Love Hanshui, a unique water packaging design commemorating Wuhan's selection as an "International Wetland City" in 2022.
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Pufine Creative introduces Love Hanshui, a commemorative series of purified drinking water celebrating Wuhan's recognition as an "International Wetland City." This innovative design combines traditional Chinese ink painting with images of four native animals and local wetland scenery, reflecting cultural inheritance and ecological protection.
The white bottle label features a heat shrink label process of spot color printing, showcasing the finless porpoise, blue headed duck, black stork, and elk, representing the four seasons of the year. The abstract and concrete expression vividly depicts the wetland scenery, emphasizing harmonious coexistence and environmental protection.
With a bottle diameter of 60mm and a height of 220mm, Love Hanshui stands as a symbol of environmental consciousness and artistic expression.
Wuhan, China - February 2023 - April 2023
Love Hanshui's design process involved meticulous research into local ecology and cultural elements, presenting a unique challenge for the design team. The integration of animal figures and landscape images through traditional Chinese ink painting required extensive study and modification to achieve the desired creative vision.
Furthermore, Love Hanshui offers an interactive experience through AI technology. By scanning the QR code on the label, viewers can access a three-dimensional and dynamic perspective picture, enhancing engagement and creating a memorable user experience.
Established in 2012, Pufine Creative is a renowned brand design agency known for its industry and consumer-oriented approach. With a focus on discovering brand opportunities to drive design, Pufine Creative has received over 20 professional awards, including the prestigious Silver A' Design Award for Love Hanshui in 2024.
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