Introducing Huanghelou: A Unique Beer Packaging Design Showcasing the Charm of Wuhan, China
CHINA -- /DESIGN/newswire -- Aug 05, 2022
Huanghelou beer packaging, designed by Jin Zhang, captures the essence of Wuhan, China, through its vibrant and representative city imagery, set to be launched in April 2023.
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Huanghelou Beer Packaging: A City's Essence in Every Sip
Jin Zhang's Huanghelou beer packaging is a celebration of Wuhan, China, showcasing the city's most iconic buildings, bridges, and cultural elements. The design aims to connect consumers with the city's charm in a relaxed and enjoyable manner, offering two series of products that depict the city's vitality and prosperity from day to night.
The beer packaging is a result of meticulous consideration for both the visual impact and production feasibility, utilizing a colorful yet cost-effective approach to bring Wuhan's cityscape to life. With dimensions of 65mm x 65mm x 115mm, the packaging promises to stand out on shelves while offering a unique experience to beer enthusiasts.
This project reflects Zhang's deep understanding of Wuhan, garnered through over a decade of living and working in the city. His dedication to capturing the city's essence has resulted in a design that goes beyond ordinary beer packaging, serving as a cultural ambassador for Wuhan.
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