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"Golden Dragon Spring" Beer Packaging Design

Jin Zhang's "Passion Fruit" beer packaging design draws inspiration from the vibrant scenes of spring and the Chinese Year of the Loong, featuring passion fruit branches, wheat ears, and hops to highlight the refreshing taste. The brand's name, "Golden Dragon Spring," is visually represented by a dragon, symbolizing the brand and Chinese spirit.

The 1L iron can showcases intricate copper engravings depicting the brand's spiritual symbols and beer attributes, with a color scheme of purple, gold, and green to accentuate the passion fruit flavor and vibrant imagery.

The project, initiated in Wuhan, China in February 2024, was completed in March 2024, with a planned release in May 2024. The design integrates the rich history of Jinlongquan Beer, one of the largest beer brewing bases in central China, and the unique attributes of the "Golden Dragon Spring" craft beer.

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