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Hao Prawns Seasoning Packaging

Jin Zhang unveils "Hao Prawns," a series of crayfish seasoning products designed to stand out on supermarket shelves. Inspired by the connection between crayfish and poker, the packaging combines familiar poker characters and crayfish illustrations to create a memorable and health-conscious first impression. The white packaging, sealed with aluminum foil for preservation, offers a refreshing alternative to traditional red packaging, making it easier for consumers to spot. The design, realized in Wuhan, China, aims to launch in Hubei, China in March 2024.

The innovative packaging design is the result of extensive research conducted by Jin Zhang, who sought to break through the traditional norms of seasoning packaging. By incorporating familiar elements with a unique twist, the "Hao Prawns" packaging aims to leave a lasting impression on consumers and promote brand recognition. The use of Chinese pinyin annotations in the English logo not only aids in correct pronunciation but also serves as an auxiliary graphic for the brand, adding a distinctive touch.

Jin Zhang, also known as Sanbu, has been a prominent figure in brand and product packaging design for 15 years. His unique approach to combining cultural and emotional elements has earned him numerous accolades, including the prestigious Iron A' Design Award in 2024. With a track record of delivering designs that blend aesthetic and commercial value, Jin Zhang continues to make waves in the design industry, solidifying his position as a leading design force in central China.

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