FOR IMMEDIATE RELEASE

Lavazza MilkEasy: A New Standard in Milk Frothing

Lavazza proudly presents the MilkEasy, a sleek and versatile milk frother designed by Florian Seidl. The MilkEasy is a key addition to the Lavazza A MODO MIO product line, boasting a classical appearance and simple operability. Inspired by the traditional milk bottle, its compact shape and gently curved side profile exude elegance, while the horizontal ribs provide visual continuity with other products in the family.

This elegant frother offers a touch-button operation to prepare a wide range of milk-based beverages, including cold and hot milk froth or hot milk. The backlit button, accented by a colored ring, harmonizes with other Lavazza products, while the removable magnetic whisk and coated vessel ensure easy cleaning. The transparent lid allows users to monitor the preparation progress, and the addition of a metal ring on top ensures precision and cleanliness when pouring.

Constructed with a main shell of textured and glossy finished plastic (ABS), the MilkEasy features a pad-printed logo, coated milk container, and rubber feet and seal. With dimensions of 96mm x 96mm x 173mm and weighing 0.9kg, it offers a minimum milk capacity of 60ml and maximum capacities for milk frothing (120ml) and milk heating (180ml). The MilkEasy operates at 420-500W, 220-240V, and 50-60Hz, and comes with dishwasher-safe removable parts, a Quick Start Guide, and a detailed instruction booklet.

Designed in Turin, Italy, the MilkEasy underwent a 15-month product development process, involving conceptual and formal research, 3D modeling, physical mock-ups, and prototyping. Florian Seidl, the mastermind behind the MilkEasy, is an Austrian designer with a wealth of professional experience, currently serving as Lavazza's design manager at the Innovation Center in Turin. His remarkable contributions have earned him the prestigious Golden A' Design Award in the Home Appliances Design category in 2021.

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