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ITALY -- /DESIGN/newswire -- Aug 16, 2015
Florian Seidl introduces Kateem, a trail running shoe designed to empower runners to perform better in rough and difficult terrain, blending innovative materials and production techniques with traditional know-how.
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Florian Seidl's Kateem is a tough and lightweight trail running shoe that utilizes new technology and traditional know-how to provide runners with an exceptional performance. The shoe features a stretchy exoskeleton, robust, water-repellant, and breathable materials, a carbon toe cap, and defined flex zones. The custom 3D printed insole guarantees a perfect fit, while the thin midsole can be adjusted with different inlays, offering bold volumes, controlled surfacing, striking colors, and minimal graphics.
New manufacturing technologies and innovative materials, such as carbon fiber, woven 3D textile mesh panels, and custom 3D printed insoles, are crucial to the realization of this concept. The design also incorporates well-established footwear technology to create a product with exceptional performance.
The main aim of Kateem is to provide better protection and guidance for the foot of trail runners in rough and difficult terrain. The shoe features a semi-rigid outer shell, a lightweight carbon fiber toe cap, and a 3D printed insole tailored to each runner's foot. Traditional lacing and a sock-like inner ensure simplicity and a perfect fit.
Kateem is a private free time project developed and refined step by step on long evenings and during weekends. This lengthy process was finished in 2015 in Turin, Italy. The concept is based on personal research analyzing the market segment, competitors, target group, and relevant trends, with a special focus on ergonomics, anthropometrics, and current and future materials and production techniques in the field of sneaker and sport shoe design.
Florian Seidl is an Austrian designer with several years of professional experience, currently working as Lavazza's design manager at the Innovation Center in Turin and teaching at the Scuola Politecnica di Design (SPD) in Milan. Kateem was awarded the Iron A' Design Award in 2016, recognizing its practical and innovative design that meets professional and industrial requirements.
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ITALY -- /DESIGN/newswire -- Aug 15, 2021
Introducing the Lavazza Inovy Mini, a modern and compact coffee machine designed for small offices and hotel rooms, offering a professional Italian coffee experience in a small package.
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Professional Home ApplianceITALY -- /DESIGN/newswire -- Aug 19, 2019
Florian Seidl's Lavazza Desea coffee machine offers a complete package of Italian coffee culture, from espresso to authentic cappuccino or latte, with a touch interface and patented milk foaming technology. The machine was designed as a natural extension of the Lavazza A MODO MIO product line, with inspiration drawn from various products, including vases and automotive interior controls.
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Professional Home ApplianceITALY -- /DESIGN/newswire -- Sep 01, 2022
Lavazza introduces Tiny Eco, the first espresso machine made from recycled plastic, designed by Florian Seidl in Turin, Italy, as part of the A Modo Mio system
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Professional Home ApplianceITALY -- /DESIGN/newswire -- Nov 26, 2020
Florian Seidl's Lavazza Elogy Milk coffee machine brings the complete range of Italian coffee culture to your home or office with its innovative design and functionality.
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Professional Home ApplianceITALY -- /DESIGN/newswire -- Nov 26, 2020
Introducing the Lavazza MilkEasy, a stylish and efficient milk frother designed by Florian Seidl, now available to elevate your coffee experience.
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Professional Home ApplianceITALY -- /DESIGN/newswire -- Aug 26, 2020
Florian Seidl, Lavazza's design manager, introduces the MilkUp, a quiet and efficient milk frother designed for home use, offering a modern look and authentic Italian cappuccino experience.
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