FOR IMMEDIATE RELEASE

Introducing Classy Plus: The Ultimate Office Coffee Machine

Lavazza proudly presents Classy Plus, a sleek and professional coffee machine designed by Florian Seidl, catering to the North American market. Inspired by professional Italian coffee equipment, Classy Plus embodies Lavazza's established form language, featuring a slim and contrasting exterior shell with embossed logos. The machine's simple user interface and metal accents provide a touch of elegance, making it ideal for small offices and conference rooms.

Classy Plus stands out with its ability to deliver the complete Italian coffee experience, from espresso to cappuccino or latte, along with a special filter coffee selection and an innovative double shot function tailored to the specific needs and preferences of the North American market.

Constructed with a combination of plastic, metal, and silicone rubber, Classy Plus boasts dimensions of 164mm x 376mm x 332mm and a weight of 5.9kg. Its user-friendly design includes a transparent water tank, dishwasher-safe removable parts, and a prominent touch interface offering six selections, ensuring ease of use and maintenance.

Florian Seidl, the design manager at Lavazza's Innovation Center in Turin, led the development process, conducting conceptual and formal research, 3D modeling, physical mock-ups, and prototyping to bring Classy Plus to life. The project overcame the challenge of staying true to Lavazza's established form language while meeting the specific user needs of the target market within a short timeframe.

Florian Seidl, an Austrian designer with a strong background in automotive and product design, has been instrumental in developing iconic designs, including the Fiat 500 range. His expertise in brand identity and product development has been pivotal in creating Classy Plus, a testament to his commitment to excellence and innovation.

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