FOR IMMEDIATE RELEASE

Golden Cat Beer: A Fusion of Nighttime Enjoyment and Feline Affection

Jin Zhang, a renowned figure in brand and product packaging design, has unveiled Golden Cat Beer, a unique beverage experience designed specifically for nighttime consumption. Inspired by the active and affectionate nature of cats during the evening hours, Golden Cat Beer aims to establish an emotional connection with consumers while offering a refined and intimate drinking experience. The beer's packaging features the image of a cat, reflecting the emotional sustenance that feline companions provide to many people. The use of classic European patterns further enhances the beer's overall design, creating a sense of sophistication and refinement.

Utilizing glass bottle stickers, the packaging design of Golden Cat Beer showcases the main image of a cat, carefully balanced with the product and brand names to ensure both friendliness and clarity. The beer's dimensions measure 58mm in width, 58mm in depth, and 188mm in height, offering a sleek and elegant appearance.

With a projected start date of October 2022 in Wuhan, China, and completion in December 2022, Golden Cat Beer is set to hit the shelves in Hubei, China, in January 2023. This innovative beer is the result of extensive research and creative challenges, as Jin Zhang sought to create a product that goes beyond traditional beer offerings and resonates with consumers on an emotional level.

Jin Zhang, also known as Sanbu, has been a leading force in brand and product packaging strategy, design, and practice for over 15 years. As the founder of Wuhan Sanbu brand design and the chief designer, he has consistently blended cultural and emotional elements to create core differences in his designs. His extensive portfolio includes collaborations with renowned brands such as Yellow Crane Tower, Yingbo Jinlongquan Beer, and TsingTao Beer, earning him over 130 professional design awards globally.

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