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Florian Seidl wins Platinum at the prestigious A' Home Appliances Design Award with Lavazza Desea Coffee Machine.

Florian Seidl's groundbreaking Home Appliance sets new standards for innovation and excellence, earning prestigious Platinum A' Design Award recognition in the A' Home Appliances Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lavazza Desea Coffee Machine” by Florian Seidl has been distinguished with the platinum award status at the prestigious A' Design Awards for the year 2020, in the highly competitive home appliances design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Platinum A' Design Award not only underscores the exceptional design and conceptual prowess of the Lavazza Desea Coffee Machine but also emphasizes the influential role of Lavazza in elevating standards within the home appliance domain.

The visionary behind “Lavazza Desea Coffee Machine” Florian Seidl, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lavazza Desea Coffee Machine” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning home appliance.

About Lavazza Desea Coffee Machine

A friendly machine designed to offer the complete package of Italian coffee culture: from espresso to authentic cappuccino or latte. The touch interface arranges the selections in two seperate groups – one for coffee and one for milk. The drinks can be personalized with boost functions for temperature and milk foam. Necessary service is indicated in the center with illuminated icons. The machine comes with a dedicated glass mug and applies Lavazza’s form language with controlled surfacing, refined details and special attention to colors, materials & finish.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Home Appliances Design Award honors outstanding design of refrigerators, dishwashers, microwaves, washing machines, dryers, ovens, vacuum cleaners, air conditioners and more.

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