FOR IMMEDIATE RELEASE

Lay's x Stranger Things Limited Edition Packaging

PepsiCo Design & Innovation, based in New York, unveils the limited edition Lay's x Stranger Things packaging in collaboration with Netflix. The unique packaging, exclusively available at 7-Eleven retail locations in Thailand, is designed to create excitement and build awareness for the much-anticipated launch of Stranger Things season 4.

In a departure from the traditional bright yellow, the packaging features a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The design cleverly depicts the infamous force of evil, the Demogorgon, with jaws open and creepy claws clutching the pack. The Stranger Things logo appears upended at the bottom of the pack, taking the show’s concept of ‘Upside Down’ quite literally. Flavor cues are also present on the pack, with a flaming chili pepper and Lay’s chip indicating the Flamin’ Hot flavor.

The limited edition Lay's x Stranger Things packaging is a buzz-worthy and collectible design that aims to delight the show’s fans and immerse them in the world of 'Upside Down'.

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