FOR IMMEDIATE RELEASE

PepsiCo Design & Innovation Presents MTN Dew Cake-Smash

PepsiCo Design & Innovation is thrilled to introduce MTN Dew Cake-Smash, a limited edition flavor that captures the celebratory spirit of life's milestones. Inspired by the joy of birthdays, weddings, graduations, and all of life's special moments, this cake-inspired flavor is a delightful surprise for consumers. The product was unveiled in 2022 and has already made a significant impact, bringing optimism and festivity to the beverage market.

The design team at PepsiCo created a vibrant visual world for MTN Dew Cake-Smash, featuring exuberant candle characters across digital and packaging graphics. This design perfectly encapsulates the lively and celebratory atmosphere of a party, spreading good vibes and adding a touch of excitement to the consumer experience.

MTN Dew Cake-Smash stands out as a unique and innovative creation, offering consumers a refreshing "Do-Over" and a chance to relive the joy of special occasions. With its cake-flavored twist, this beverage reimagines the fun and excitement of traditional celebrations, resonating with consumers who appreciate a touch of nostalgia and a reason to celebrate.

MTN Dew Cake-Smash has been recognized with the prestigious Golden A' Design Award in Packaging Design for its outstanding and trendsetting concept. This award reflects the exceptional creativity and impact of the product, acknowledging its remarkable influence on the world of design and technology. The innovative qualities of MTN Dew Cake-Smash have set a new standard for excellence in the industry, making it a truly venerated and desirable creation.

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