FOR IMMEDIATE RELEASE

Lay's Flavor Swap Influencer Kit

PepsiCo Design & Innovation has unveiled the Lay's Flavor Swap Influencer Kit, a creative project that reimagines beloved Frito-Lay flavors for Summer 2021. The distinctive flavors of Funyuns® and Doritos® were brought to Lay’s® chips, creating a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

The Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings calls back to the shapes of the original chips, highlighting the collaborative aspect between the brands. Additionally, a collective influencer kit was created and delivered to media personalities to start discussions and build buzz for the program.

PepsiCo Design & Innovation, based in New York, United States, has been awarded the Iron A' Design Award in 2022 for the Lay's Flavor Swap Influencer Kit. This award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics, contributing to a better world.

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