FOR IMMEDIATE RELEASE

PepsiCo Introduces Bubly Bounce: A New Line Extension

PepsiCo Design & Innovation has unveiled Bubly Bounce, a new line extension that adds a kick of caffeine to the popular bubly brand. The design team's strategy was to differentiate Bubly Bounce from the base portfolio while maintaining the recognizable equity of the bubly brand, including bold and bright colors, bubbles, clever greetings, and smiles. The new line extension aims to resonate with current bubly consumers while standing out on the shelf in the competitive beverage packaging market.

With the rapid growth of the caffeine/energy category, PepsiCo recognized the opportunity to tap into this market by creating Bubly Bounce. This new line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors, catering to evolving consumer preferences.

The introduction of Bubly Bounce reflects PepsiCo's commitment to innovation and meeting the changing demands of consumers in the United States and beyond. The new design maintains the iconic elements of the bubly brand while offering a refreshing twist with the addition of caffeine and dual flavors, providing consumers with a unique and enjoyable beverage experience.

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