/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 13 NOVEMBER 2024, 23:34 UTC+1
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 12, 2021
PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.
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PepsiCo Design & Innovation proudly presents the Mirinda Vintage Special Edition, a captivating blend of vintage charm and contemporary appeal. The design team sought to honor the brand's legacy while resonating with today's consumers, particularly the Gen Z demographic and existing Mirinda enthusiasts.
The Mirinda Vintage Special Edition features a sleek and minimalist design that pays homage to the brand's heritage, incorporating vintage elements with a modern twist. The iconic orange-shaped logo takes center stage on the label, accompanied by bubble-like vintage typography, a departure from the typical modern aesthetic of Mirinda. The glass bottles elegantly showcase the product, complemented by clean white bottle caps that evoke a nostalgic feel.
This exclusive release offers a unique collectible opportunity, allowing fans to own a timeless product in a society driven by ever-changing trends. The Mirinda Vintage Special Edition stands as a testament to enduring quality and design excellence, appealing to a broad spectrum of consumers.
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 13, 2021
PepsiCo Design & Innovation Launches Lay's Smile Campaign in Russia to Spread Positivity and Support Best Buddies Foundation
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Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 10, 2021
PepsiCo Design & Innovation introduces the Lay's Flavor Swap Influencer Kit, a fun experiment reimagining beloved Frito-Lay flavors for Summer 2021.
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Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 19, 2021
PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.
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