FOR IMMEDIATE RELEASE

Neon Zebra Brand Launch

PepsiCo Design & Innovation is proud to unveil the Neon Zebra brand, a new entrant in the mixer category, aimed at capturing the attention of a new generation of consumers with evolving mixology habits. With at-home cocktail culture on the rise, the mixer category experienced a 28% growth, presenting an opportune moment for the introduction of a fresh and innovative offering.

Each Neon Zebra can and drink package features a unique mixed drink recipe, known as the Neon Zebra equation, providing consumers with a playful and straightforward guide to creating the perfect mixed drink. The packaging is designed to make two cocktails, perfectly portioned for sharing, and is accompanied by simple and easy garnish images, such as a lime slice and mint, adding depth to the drinking experience.

PepsiCo Design & Innovation, based in New York, USA, has been honored with the prestigious Silver A' Design Award in Packaging Design for 2022, recognizing the exceptional creativity, technical prowess, and innovation demonstrated in the Neon Zebra brand launch. This award highlights the brand's outstanding expertise and remarkable level of excellence, setting a new standard in the beverage packaging industry.

-END-