FOR IMMEDIATE RELEASE

Gatorade GX Patch and APP

PepsiCo Design & Innovation introduces the Gatorade GX Patch and APP, a revolutionary elite hydration system designed to maximize athletic performance. Rooted in Gatorade's commitment to personalized nutrition, sustainability, and athletic excellence, the system offers unparalleled customization and personalization for athletes.

The Gatorade GX system features a reusable and customizable Gx bottle that works in tandem with Gx pods, available in nine different formulas tailored to individual needs. These pods contain varying levels of carbohydrates and electrolytes, recommended to the user by the Gx recommendation engine. Additionally, the thoughtfully designed pods use less plastic than traditional beverages, aligning with sustainability goals.

Further enhancing the system is the new Gx Sweat Patch, a wearable technology that simplifies sweat testing, making it accessible to all athletes. The patch collects sweat during high-intensity workouts and interfaces with the Gx App, which provides personalized hydration and fueling strategies based on the user's unique sweat profile. This innovative approach empowers athletes to optimize their workouts and track long-term progress.

PepsiCo Design & Innovation, based in New York, USA, has been recognized for its groundbreaking work, with the Gatorade GX Patch and APP winning the prestigious Silver A' Design Award in Mobile Technologies, Applications, and Software Design in 2022. This accolade underscores the system's exceptional innovation, technical prowess, and artistic excellence, setting a new standard for personalized hydration in sports.

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