/DESIGN/newswire -- COMO, CO, ITALY -- WEDNESDAY, 13 NOVEMBER 2024, 23:29 UTC+1
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 13, 2021
PepsiCo Design & Innovation Launches Lay's Smile Campaign in Russia to Spread Positivity and Support Best Buddies Foundation
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PepsiCo Design & Innovation has launched the Lay's Smiles Campaign in Russia, aiming to spread joy and positivity while supporting the Best Buddies Foundation. The design challenge for the campaign was to create a cohesive and joyful pack that incorporates a smiling face, stays true to the Lay's brand, and visually supports the Best Buddies Foundation.
The Lay's Smiles Campaign in Russia is a purposeful move by Lay's to promote positive vibes and share joy with others after a challenging year. The campaign supports the Friendship Program of the Best Buddies Foundation, with one ruble donated from each pack purchased, establishing Lay's as a purposeful brand.
The Lay's Smiles Campaign was awarded Bronze in the A' Packaging Design Award in 2022, recognizing its outstanding and creatively ingenious design that contributes to quality of life improvements and makes the world a better place.
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 12, 2021
PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.
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Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 10, 2021
PepsiCo Design & Innovation introduces the Lay's Flavor Swap Influencer Kit, a fun experiment reimagining beloved Frito-Lay flavors for Summer 2021.
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Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 19, 2021
PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.
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