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/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 14 NOVEMBER 2024, 11:37 UTC+1

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Pepsi Unveils Limited Edition Alumitek Bottle for Super Bowl LVII

UNITED STATES OF AMERICA -- /DESIGN/newswire -- Jul 18, 2023

PepsiCo Design and Innovation Introduces the Arizona Sunrise-inspired Alumitek Bottle

FOR IMMEDIATE RELEASE

Pepsi Super Bowl LVII Alumitek Limited Edition Bottle

PepsiCo Design and Innovation has unveiled the limited edition Pepsi Super Bowl LVII Alumitek bottle, inspired by the awe-inspiring landscapes of Phoenix, Arizona. The bottle features a vibrant black-to-purple-to-orange gradient, capturing the essence of an Arizona sunrise, and showcases silhouetted icons of the local wildlife, including coyotes, snakes, and birds.

The design pushes the boundaries of printing capabilities, creating a visually stunning and unique beverage packaging that pays homage to the natural beauty and wildlife of Arizona. This limited edition bottle celebrates the host city of the ultimate football event, offering consumers a piece of the stunning desert scenery in the form of a Pepsi bottle.

The Pepsi Super Bowl LVII Alumitek bottle was awarded the Bronze A' Design Award in 2024, recognizing its outstanding and creatively ingenious design that incorporates best practices in art, science, design, and technology. This limited edition bottle is a testament to PepsiCo Design and Innovation's commitment to quality and creativity, contributing to the enhancement of consumer experiences.

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PepsiCo Design and Innovation PRHow English/ENG Agency  Packaging
Last Updated: 2024-10-15 22:19:30
Pepsi Super Bowl LVII Alumitek Limited Edition Bottle
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Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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