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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Jul 18, 2023
PepsiCo Design and Innovation Introduces the Arizona Sunrise-inspired Alumitek Bottle
FOR IMMEDIATE RELEASE
PepsiCo Design and Innovation has unveiled the limited edition Pepsi Super Bowl LVII Alumitek bottle, inspired by the awe-inspiring landscapes of Phoenix, Arizona. The bottle features a vibrant black-to-purple-to-orange gradient, capturing the essence of an Arizona sunrise, and showcases silhouetted icons of the local wildlife, including coyotes, snakes, and birds.
The design pushes the boundaries of printing capabilities, creating a visually stunning and unique beverage packaging that pays homage to the natural beauty and wildlife of Arizona. This limited edition bottle celebrates the host city of the ultimate football event, offering consumers a piece of the stunning desert scenery in the form of a Pepsi bottle.
The Pepsi Super Bowl LVII Alumitek bottle was awarded the Bronze A' Design Award in 2024, recognizing its outstanding and creatively ingenious design that incorporates best practices in art, science, design, and technology. This limited edition bottle is a testament to PepsiCo Design and Innovation's commitment to quality and creativity, contributing to the enhancement of consumer experiences.
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UNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 12, 2021
PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.
FOR IMMEDIATE RELEASE
Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 13, 2021
PepsiCo Design & Innovation Launches Lay's Smile Campaign in Russia to Spread Positivity and Support Best Buddies Foundation
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Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Aug 10, 2021
PepsiCo Design & Innovation introduces the Lay's Flavor Swap Influencer Kit, a fun experiment reimagining beloved Frito-Lay flavors for Summer 2021.
FOR IMMEDIATE RELEASE
Agency PackagingUNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 19, 2021
PepsiCo Design & Innovation introduces Bubly Bounce, a line extension that brings a touch of caffeine to the beloved bubly brand, offering dual flavors and maintaining the iconic bubly design elements.
FOR IMMEDIATE RELEASE
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