FOR IMMEDIATE RELEASE

Beverage Packaging Redefined with Mirinda PLUS Restage

PepsiCo Design and Innovation has unveiled the vibrant restage of Mirinda PLUS, aiming to create an iconic look that clearly differentiates the brand in the Egyptian market. The goal is to position Mirinda PLUS as a more mature version of the renowned fruit-flavored soda, making it the go-to evening beverage for social gatherings and special occasions.

Mirinda PLUS stands out with its unique blend of soda and juice, perfectly catering to the preference for non-alcoholic beverages in Egypt. The restage reflects the brand's refreshing fruity flavors and playful personality, making a significant impact day and night, solidifying its position as the preferred choice for the Egyptian market.

PepsiCo Design and Innovation, based in New York, has been recognized with the Bronze A' Design Award in Packaging Design for this outstanding and creatively ingenious restage of Mirinda PLUS. The award acknowledges the incorporation of best practices in art, science, design, and technology, contributing to quality of life improvements and making a positive impact on the world.

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