FOR IMMEDIATE RELEASE

Mirinda Global Refresh Packaging by PepsiCo Design and Innovation

PepsiCo Design and Innovation has unveiled the new packaging for Mirinda Global, inspired by the tastes of Gen-Z consumers. The digital-first and hyper-visual generation values creativity as cultural currency, and the updated look and feel of Mirinda Global aims to resonate with this audience by being more vibrant, authentic, creative, and modern.

The brand's legacy of launching surprising fruity innovations is now complemented by a newly differentiated and updated point of view, designed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. The refreshed packaging aims to make Mirinda stand out in the current market, appealing to the evolving preferences of consumers.

PepsiCo Design and Innovation, based in New York, United States, has been recognized for its outstanding work, with the Mirinda Global Refresh packaging winning the prestigious Iron A' Design Award in 2024. This award acknowledges the practical and innovative nature of the design, meeting professional and industrial requirements while integrating industry best practices and competent technical characteristics.

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