FOR IMMEDIATE RELEASE

Lay's Dungeons And Dragons Packaging Unveiled by PepsiCo Design and Innovation

PepsiCo Design and Innovation has unveiled the highly-anticipated Lay's Dungeons and Dragons packaging, inspired by the legendary world of Dungeons and Dragons and tied to the 2023 blockbuster "Honor Among Thieves." The packaging is a tribute to the iconic fantasy realm, offering a taste of excitement to millions of adventurers.

The main character in the campaign is "The Potato," a character in the movie and an actual potato, symbolizing Lay's commitment to using chip-perfecting potatoes grown on over 100 farms across the US and Canada. The packaging is a unique fusion of flavor and fantasy, bringing a new level of excitement to the snacking experience.

The Lay's Dungeons and Dragons packaging has been recognized with the prestigious Silver A' Design Award in 2024, showcasing outstanding expertise, innovation, and remarkable artistic skill. This award-winning design reflects the brand's dedication to excellence and creativity in the realm of food packaging.

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