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/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 09:13 UTC+1

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7Up Unveils Limited-Edition "Destinations Venezuela" Beverage Packaging

UNITED STATES OF AMERICA -- /DESIGN/newswire -- Nov 10, 2023

PepsiCo Design and Innovation Introduces Exclusive 7Up Destinations Series Inspired by Venezuelan Beauty

FOR IMMEDIATE RELEASE

7Up Destinations Venezuela: Limited-Edition Beverage Packaging

PepsiCo Design and Innovation has unveiled the exclusive 7Up Destinations Venezuela series, a limited-edition beverage packaging capturing the essence of Venezuela's picturesque destinations. The series, available for purchase in Venezuela, features four iconic locations: Adicora, Los Roques, El Yaque, and Canaima, each reflecting the country's lush flora and refreshing attitude.

The design harmoniously blends local flora and fauna with the refreshing taste of 7Up, aiming to inspire an emotional connection with consumers. The classic 7Up green on the front of the can ensures easy brand recognition, while the tropical aqua blue backdrop on the back embraces travel-inspired graphics, delivering vacation vibes to the LATAM market.

PepsiCo Design and Innovation, based in New York, USA, has been recognized for this outstanding design with a Bronze A' Design Award in Packaging Design. The series has been lauded for its creativity, authenticity, and incorporation of best practices in art, science, design, and technology, contributing to quality of life improvements.

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PepsiCo Design and Innovation PRHow English/ENG Agency  Packaging
Last Updated: 2024-10-15 22:22:00
7Up Destinations Venezuela: Limited-Edition Beverage Packaging
Image related to "7Up Unveils Limited-Edition "Destinations Venezuela" Beverage Packaging". This visual representation highlights aspects of the press release, including its context and significance in United States of America.
Contact Information:
  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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