FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation Unveils Gatorade Fuel Rover

PepsiCo Design and Innovation proudly presents the Gatorade Fuel Rover, a groundbreaking evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade identified the need for a more efficient and functional solution to store and transport a large number of players' bottles around the field. The result is the Gatorade Fuel Rover, a cutting-edge bottle storage system designed to enhance the management experience for team staff members and elevate brand presence on sidelines across professional and collegiate sports.

Empowered by valuable insights, the Fuel Rover has been enhanced to provide unparalleled functionality and flexibility. The addition of a storage bin at the bottom allows for versatile uses, including accommodating extra bottles, storing ice, holding supplies, or managing waste. Furthermore, a utility panel on the backside supports three storage bags, reducing the burden on staff members and enabling greater mobility during training and games.

The Gatorade Fuel Rover stands as a testament to PepsiCo Design and Innovation's commitment to innovation, excellence, and addressing the evolving needs of sports teams. This revolutionary design has been recognized with the prestigious Bronze A' Design Award in 2023, underscoring its outstanding creativity, technical prowess, and significant contribution to enhancing the quality of life for athletes and staff.

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