FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Platinum at the prestigious A' Packaging Design Award with Lifewtr Series 7 Art Through Technology Packaging.

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Platinum A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lifewtr Series 7 Art Through Technology Packaging” by PepsiCo Design and Innovation has been distinguished with the platinum award status at the prestigious A' Design Awards for the year 2020, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Platinum A' Design Award not only underscores the exceptional design and conceptual prowess of the Lifewtr Series 7 Art Through Technology Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the packaging domain.

The visionary behind “Lifewtr Series 7 Art Through Technology Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lifewtr Series 7 Art Through Technology Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Lifewtr Series 7 Art Through Technology Packaging

With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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