FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Silver at the prestigious A' Advertising, Marketing and Communication Design Award with Lays Heartwork Campaign .

PepsiCo Design and Innovation's groundbreaking Advertising sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Advertising, Marketing and Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lays Heartwork Campaign ” by PepsiCo Design and Innovation has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2021, in the highly competitive advertising, marketing and communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Lays Heartwork Campaign but also emphasizes the influential role of PepsiCo Design & Innovation in elevating standards within the advertising domain.

The visionary behind “Lays Heartwork Campaign ” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lays Heartwork Campaign ” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning advertising.

About Lays Heartwork Campaign

In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. The design team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In their eyes, their work is not just hard, it is Heartwork.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Advertising, Marketing and Communication Design Award honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

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