FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Bronze at the prestigious A' Advertising, Marketing and Communication Design Award with Out Here It's Dew Campaign .

PepsiCo Design and Innovation's groundbreaking Advertising sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Advertising, Marketing and Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Out Here It's Dew Campaign ” by PepsiCo Design and Innovation has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2021, in the highly competitive advertising, marketing and communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Out Here It's Dew Campaign but also emphasizes the influential role of PepsiCo Design & Innovation in elevating standards within the advertising domain.

The visionary behind “Out Here It's Dew Campaign ” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Out Here It's Dew Campaign ” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning advertising.

About Out Here It's Dew Campaign

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Advertising, Marketing and Communication Design Award honors outstanding design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.

-END-