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PepsiCo Design and Innovation wins Iron at the prestigious A' Packaging Design Award with Lay's Flavor Swap Influencer Kit Food Packaging.

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lay's Flavor Swap Influencer Kit Food Packaging” by PepsiCo Design and Innovation has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2022, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Lay's Flavor Swap Influencer Kit Food Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the packaging domain.

The visionary behind “Lay's Flavor Swap Influencer Kit Food Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lay's Flavor Swap Influencer Kit Food Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Lay's Flavor Swap Influencer Kit Food Packaging

For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool Ranch and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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