FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Iron at the prestigious A' Limited Edition and Custom Design Award with Doritos W and Y Food Packaging.

PepsiCo Design and Innovation's groundbreaking Limited Edition sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Limited Edition and Custom Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Doritos W and Y Food Packaging” by PepsiCo Design and Innovation has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2023, in the highly competitive limited edition and custom design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Doritos W and Y Food Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the limited edition domain.

The visionary behind “Doritos W and Y Food Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Doritos W and Y Food Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning limited edition.

About Doritos W and Y Food Packaging

Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers' career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin and Yandel and this milestone musical event.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Limited Edition and Custom Design Award honors outstanding design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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