FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Bronze at the prestigious A' Limited Edition and Custom Design Award with Lay's x Stranger Things Food Packaging.

PepsiCo Design and Innovation's groundbreaking Limited Edition sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Limited Edition and Custom Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lay's x Stranger Things Food Packaging” by PepsiCo Design and Innovation has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2023, in the highly competitive limited edition and custom design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Lay's x Stranger Things Food Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the limited edition domain.

The visionary behind “Lay's x Stranger Things Food Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lay's x Stranger Things Food Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning limited edition.

About Lay's x Stranger Things Food Packaging

The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down". Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Limited Edition and Custom Design Award honors outstanding design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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