FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Iron at the prestigious A' Limited Edition and Custom Design Award with Pepsi Black x Digital Shanghai FW Beverage Packaging.

PepsiCo Design and Innovation's groundbreaking Limited Edition sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Limited Edition and Custom Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Pepsi Black x Digital Shanghai FW Beverage Packaging” by PepsiCo Design and Innovation has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2023, in the highly competitive limited edition and custom design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Pepsi Black x Digital Shanghai FW Beverage Packaging but also emphasizes the influential role of PepsiCo Design and Innovation in elevating standards within the limited edition domain.

The visionary behind “Pepsi Black x Digital Shanghai FW Beverage Packaging” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Pepsi Black x Digital Shanghai FW Beverage Packaging” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning limited edition.

About Pepsi Black x Digital Shanghai FW Beverage Packaging

To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe, PepsiCo Design and Innovation designed a dynamic, visually arresting Pepsi Black that can be elevated with abstract swaths of bold color in two different color tones. They fractured the experimental illustration and then reassembled the broken pieces of color to symbolize the transformative impact of technology on communication, fashion, retail, and innovation.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Limited Edition and Custom Design Award honors outstanding design of limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections, modified automobiles, made to order products and more.

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