FOR IMMEDIATE RELEASE

PepsiCo Design and Innovation wins Silver at the prestigious A' Packaging Design Award with Lays Dungeons And Dragons Food Packaging .

PepsiCo Design and Innovation's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Lays Dungeons And Dragons Food Packaging ” by PepsiCo Design and Innovation has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2024, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Lays Dungeons And Dragons Food Packaging but also emphasizes the influential role of PepsiCo in elevating standards within the packaging domain.

The visionary behind “Lays Dungeons And Dragons Food Packaging ” PepsiCo Design and Innovation, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Lays Dungeons And Dragons Food Packaging ” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Lays Dungeons And Dragons Food Packaging

AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement. The main character in our campaign was The Potato, a character in the movie And Yes An actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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