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Aqua Minerale Redesign by PepsiCo Design & Innovation

PepsiCo Design & Innovation is proud to announce that its Aqua Minerale Redesign has been awarded the prestigious Silver A' Design Award in the Packaging Design category for 2022. The redesign aimed to harmonize the Aqua Minerale portfolio and improve product visibility on the shelf, drawing inspiration from the concept of water as a source of life and fluidity.

The redesign of Aqua Minerale, a popular water brand in Russia, reflects a holistic portfolio vision, supporting consumers in their pursuits and striving to keep them in balance throughout their busy days. The new Visual Identity System enhances the brand's appeal and reinforces its commitment to promoting a life of grace and fluidity.

The Aqua Minerale Redesign stands out for its exceptional creativity, technical excellence, and remarkable innovation, earning it the Silver A' Design Award. This recognition underscores the brand's commitment to excellence and its ability to evoke positive emotions, amazement, and wonder through outstanding design.

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